Business Analytics× Marketing
Turning data into insights and ideas into measurable business impact.
MBA candidate and BCA graduate specializing in Business Analytics and Marketing. I bridge the gap between data and strategy by transforming raw databases into interactive dashboards and marketing insights.
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About Me
I am an MBA candidate with a background in computer applications (BCA). I enjoy working with data to support business decisions, and I am always eager to learn from others and help solve team challenges.
My studies focus on business analytics and marketing. I enjoy building simple dashboard models, learning database systems, and helping translate raw data into clear, useful summaries for managers.
Business Analytics
Using tools like MS Excel and Power BI to analyze data, find patterns, and help businesses make smart choices.
Marketing
Using data analysis along with SEO and marketing ideas to build strategies that attract and serve customers.
Technology
Using my computer applications degree (BCA) in Python, databases, and web design to solve technical and software problems.
Creative Problem Solving
Making simple designs, videos, and layouts in Canva, Photoshop, and Premiere Pro to tell clear visual stories.
Experience & Exposure
Intern
Median Research and Consulting
Internship focused on market research, analyzing business data, and working with databases.
- Data Ingestion: Cleaning and sorting survey tables.
- Market Segmentation: Grouping customer data to find trends.
- Visual Reports: Making simple slides to present research findings.
Python Web Developer Intern
Euphoria Genx
Short internship focused on writing Python code and designing web features.
- Python Code: Writing basic backend scripts.
- Web Development: Connecting database tables with web pages.
- Coding Best Practices: Managing code files and setup steps.
My Journey Timeline
Tracing the transition from technical computer applications to real-world analysis and strategic business management.
Technical Foundations
Developed a solid technical foundation in database systems, SQL querying, Python programming, and system troubleshooting.
Software & Web Practice
Gained hands-on experience writing backend scripts, connecting database schemas with web pages, and deploying Python web projects.
Management & Business Analytics
Blending computer application skills with business strategy, marketing analysis, and dashboard tools like Power BI and IBM Cognos.
Current Professional Focus
Actively cleaning survey records, managing customer segmentation charts, and preparing visual reports for business managers.
My Analytics Workflow
How I transform raw databases into clear business intelligence reports using standard tools.
SELECT
t.transaction_id,
c.customer_name,
t.sales_amt,
t.purchase_date
FROM transactions t
LEFT JOIN customers c ON t.cust_id = c.cust_id
WHERE t.purchase_date >= '2026-08-01'
ORDER BY t.purchase_date DESC;Selected Projects
Projects that shaped my foundation in technology, development, and problem solving during my Bachelor of Computer Applications studies.
Steam Games Analytics Dashboard
01Built an interactive Steam Games Analytics Dashboard using IBM Cognos. Analyzed large gaming datasets, player metrics, and sales trends to deliver visual insights.
Data Visualization Tool
02Currently working on a custom Python-based Data Visualization Tool to parse, clean, and map custom business datasets into visual charts.
4-Way Traffic Control System
03Final BCA project involving a sensor-based traffic control system. Integrated physical sensors with controller programming to automate intersections.
What protocol is commonly used for secure web API data transfers?
Online Quiz Application
04Built an online quiz application using an API. Implemented dynamic data fetching, score calculations, status handling, and responsive game-logic views.
Responsive Portfolio Website
05Built a responsive portfolio website during my BCA. Refined my foundational knowledge of layouts, media queries, and client-side styling.
Skills Matrix
Sleek division of capabilities aligning data engineering, business intelligence, and marketing strategy.
Data & Business Analytics
Extracting insights, building dashboards, and modeling datasets.
Technology & Development
Programming logic and system-level computing foundations.
Marketing & Creative Strategy
Digital presence, media asset creation, and content optimization.
Leadership & Collaboration
Core professional capabilities and team leadership.
Certifications & Learning
Generative AI
Google Cloud / Simplilearn
AWS Cloud Practitioner Essentials
AWS Training Completion Certificate
Get Started With Data Analytics
Microsoft Learn
Data Visualization – Introduction To Cognos Analytics
IBM
Expert Labs National Hackathon 2026
Auro University, Surat
Beyond Academics
My experiences in team management, competitive play, digital content editing, and media volunteering.
Esports Player & Manager
Team Leadership & Operations
Manage a competitive eSports team. Lead player recruitment, schedule matches, and coordinate game strategies in pressure situations.
Independent Esports Team
ActiveTournament Champion
Tactical Execution & Group Play
Won the first-place trophy at the University of Engineering & Management (UEM) eSports tournament.
UEM Calcutta
2026Content Creator & Video Editor
Media Production & Channels
Create and edit digital content. Produce gaming clips, edit photos, and manage channels using Premiere Pro, Photoshop, and Canva.
YouTube & Social Media Platforms
ActivePR Team Volunteer
Photography & Event Campaigns
Managed campaign media assets, edited event photographs, and designed promotional posts for Login Genesis.
Bhawanipur Education Society College
2025What I'm Looking For
Open to opportunities where analytics, business thinking, and technology come together. These represent my primary target roles for internships and entry-level positions.
Business Analyst
Understanding business needs, explaining them to tech teams, and drawing clear workflow diagrams.
Junior Business Analyst
Helping analytics teams clean data, design business steps, create dashboards, and organize tables.
Business Analytics Intern
Answering data questions, cleaning tables, building draft dashboards, and learning business processes.
Data Analytics Intern
Writing database queries, checking data accuracy, and creating reports in Power BI and MS Excel.
Marketing Analytics
Tracking ad campaigns, monitoring web traffic, and summarizing marketing costs and returns.
Digital Marketing Executive
Managing basic SEO tasks, creating marketing designs, and tracking social media statistics.
Recruiter FAQ
Quick, practical answers addressing my computing background, career direction, and structural placement details.
Recruiter Workspace
Simple tools to help you review my details and download my resume quickly.
"MBA Candidate & BCA Graduate specializing in Business Analytics and Marketing. Proficient in SQL, Power BI, Cognos, and Python. Currently interning at Median Research & Consulting, translating raw data into actionable business strategy."
Let's Build Something Meaningful.
Whether it's a business analytics opportunity, a marketing project, or a technology-driven idea, I'd love to connect. I am actively looking for internships, entry-level opportunities, and creative projects.